Amazon will use 6 Portuguese influencers as ambassadors for 2023. The digital influencers who will represent the Amazon brand in Portugal are Alice Trewinnard, Helena Coelho, Luís Borges, Luana Santos, Madalena Abecasis and RicFazeres according to Dinheiro Vivo.
The influencers will campaign for Amazon on social media in order to increase visibility in Portugal. Since Amazon’s Spanish platform, that includes Amazon Prime, is now available in Portuguese, the company intends to strengthen its presence in Portugal.
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