By the founder of SEO agency BrilliantSEO - Mariana Franco
elp your Brand conquer AI?
Digital marketing news - AI seems to be on the headlines of all Marketing and Business articles nowadays. And as the worry from both companies and high-level business people and entrepreneurs increases, Marketing strategies are being changed left and right with no real final goal.I
Conquering AI and the future of SEARCH with Digital Conquering AI and the future of SEARCH with Digital Marketing and SEO
As you can spot from the introduction to this article, I will not be delving into tools and AI strategies to ease your work and processes. Instead, I will be focusing on one single question: How will you survive when all searches will be made using AI chatbots?
A recent study by Ignite Visibility shows that over 60% of people are using ChatGPT, Gemini and Copilot to search for products or services. Are your products or companies appearing in their replies?
If you haven’t thought about this question or pondered about the answer yet, the time to do it is NOW!
Will ChatGPT, Gemini and Copilot take over SEARCH?
It’s hard to make a definite guess, but in my opinion, we will be seeing a very hard shift from the usual search to AI-powered assistive engines very soon (as soon as by the end of 2025).
This does not mean that Google will die, but simply that it will have to adjust.
Very soon, we will be seeing the following on LLMs’ answers:
Suggested images and videos;
Suggested Products that are clickable;
Deep dive suggestions (already available in the US)
And when this happens, think about what may happen to your Brand if your products are not known to CHatGPT, for instance. You may sell a very high-end stove, but if AI machines don’t know you exist, they will be suggesting other Brands to your potential customers.
The good news is that AI engines are still learning, and it’s in our hands to make sure they learn what we want them to know.
Why should you actively make sure to optimize for AI?
Many companies and business owners are still reluctant to optimise for AI. During SEO training, I frequently get the question: if ChatGPT will answer with knowledge acquired from my content, what do I gain?
The truth is that Consumers will keep asking questions to LLM’s and and LLM’s will just become increasingly part of search. So the only way is to adapt! But fear not, here’s why you shouldn’t be afraid of optimising for AI:
For now, most queries asked in AI are still informational, creating awareness about problems and solutions. If your content includes this, your company will be mentioned, creating awareness for potential future conversions.
When searching for a service or product, AIs will make suggestions and if you want your company to show up there, you need to optimize!
When the time comes to make a conversion, the consumer will look more into your company - at this point, you want ChatGPT and other LLMs to give them good feedback about you.
In a recent research from Terakeet, they found that top-ranked pages for transactional queries saw 3.2x more clicks when included in AI Overviews compared to those excluded.
How to make sure your Brand is optimized for AI?
Brand optimisation always needs to start from Search, meaning you still need to do SEO and add some PR to it.
The learned knowledge in LLMs comes from the web, which means that if your online presence is not clean and well organised, they will not pick up your Brand.
Here are some simple things you should do to optimise your Brand for AI:
Keep your website well-structured: this goes for everything from how you write your content (in a clear and useful way) to the HTML behind it. Tables should be tables, h-tags should have a proper hierarchy, and content should be organised and properly marked.
Invest in Case studies, build your online portfolio and get reviews and testimonials. This will show trust in your brand and expertise.
Get confirmation, i.e., do some PR: Search Engines need to verify that you are telling the truth and therefore, they count on external parties to do so. It can be a podcast appearance, article contributions or interviews - make sure you get others to confirm that you are indeed … YOU!
To sum up: How to prepare your Brand for the Future of AI?
To sum up: How to prepare your Brand for the Future of AI?
Ranking for keywords will not be enough to keep your business running as users and search engines keep moving from traditional search to AI-driven search experiences.
Treating ChatGPT and other LLMs as part of your visibility strategy is essential to keep your business growing.
Think of AI optimization as the natural next step for SEO — you’re not just optimizing for Google anymore; you’re optimizing for every AI assistant, chatbot, and search engine your customers use.
Author: Mariana Franco - Founder of SEO agency BrilliantSEO
Ranking for keywords will not be enough to keep your business running as users and search engines keep moving from traditional search to AI-driven search experiences.
In a recent research from they found that top-ranked pages for transactional queries saw 3.2x more clicks when included in AI Overviews compared to those excluded.
The good news is that AI engines are still learning, and it’s in our hands to make sure they learn what we want them to know.
Wil Copilot take over SEARCH?
Marketing and SEO seems to be on the headlines of all Marketing and Business articles nowadays. And as the worry from both companies and high-level business people and entrepreneurs increases, Marketing strategies are being changed left and right with no real final goal.
AI seems to be on the headlines of all Marketing and Business articles nowadays. And as the worry from both companies and high-level business people and entrepreneurs increases, Marketing strategies are being changed left and right with no real final goal.