Portugal news - L’Oréal Paris is using Portuguese influencers for a digital campaign that is currently ongoing and that will end on April 23rd.
L’Oréal Paris launched a campaign to Stand-up Against Street Harassment with the motto “Harassment in public places is no joke.” The campaign will use 5 Portuguese digital influencers, namely Mel Jordão, Inês Mocho, Clara Não, Yolanda Tati and Catarina Rochinha.
As a brand that values and supports the worth of women, L’Oréal Paris is going beyond beauty to help empower everyone to deal with the issue of street harassment. Eva Longoria is the brand spokeswoman for L’Oréal Paris and for the NGO Right To Be, for spreading awareness on how to stand up to street harassment while staying safe.