Portugal news - Lisbon’s Tourism sector earnings nearly doubled for the Santo António Festival on June 12-13, according to a report by UNICRE.
On June 12th, the people of Lisbon head to the main avenue, Avenida da Liberdade, for the longest night of festivities, the night of the Popular Marches when representatives from each neighborhood in Lisbon march and sing popular songs. The Lisbon municipality of Alcântara won the 2024 edition of the Lisbon Popular Marches Competition.
The impact of Santo António festivities on Lisbon’s economy shows the growing popularity of festivals in Portugal. Lisbon’s Santo António (Saint Anthony) Festival with its popular marches (Marchas Populares) has led to earnings from the Tourism sector to increase by 75%. In the hotel and tourism activities sector, tourist transactions increased by 51%, while domestic transactions soared by 121%.
In the trade sector, performance through card transactions indicates that the national turnover registered a significant growth of 18% compared to the same period in 2023, while foreign turnover increased by 7%.
Here are the main source markets for Festival tourism in Lisbon, Portugal:
1 - United States
The US represents 21% of the total volume of Festival tourism in Lisbon in 2024. The USA market also grew by 12% compared to the same period in 2023.
2 - Ireland
Ireland represents 14% of the total volume of Festival tourism in Lisbon in 2024. Revenue from the Irish market grew by 16%, that is the highest growth market compared to 2023.
3 - The United Kingdom
The UK represents 9% of the total volume of Festival tourism in Lisbon in 2024. The British market grew by 7% compared to the same period in 2023.
4 - Brazil
Brazil represents 7% of the total volume of Festival tourism in Lisbon in 2024. The Brazilian market grew by 11% compared to the same period in 2023.
5 - France
France represents 7% of the total volume of Festival tourism in Lisbon in 2024.
Video of Lisbon's Santo António Marchas Populares Festival:
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