Travel and Tourism news Europe – Emerging Travel and Tourism trends in Europe in 2025 will be unveiled in Portugal’s sunny Algarve by MarketHub Europe on April 1-4, 2025. Here are some of the Top travel and tourism trends in Europe in 2025 that will be discussed at the MarketHub Europe event:
The Algarve is one of Europe’s most sought-after destinations, welcoming over 5 million visitors annually, due to its renowned hospitality sector, world-class resorts, and commitment to sustainable tourism. The MarketHub Europe event will be hosted at the Tivoli Marina Vilamoura Algarve Resort, that is part of Minor Hotels.
The choice of Portugal for the MarketHub Europe event “is particularly exciting, as the Algarve is not only an exceptional destination but also a growing hub for tourism and innovation. It provides the perfect setting for conversations that will drive the industry forward,” according to Carlos Muñoz, Chief Commercial Officer and Deputy CEO at HBX Group.
Here are some of the Top travel and tourism trends in Europe in 2025 that will be discussed at the MarketHub Europe event:
1 – Luxury travel
With demand for high-end travel at an all-time high, luxury travelers aren’t just booking a stay, they’re investing in an experience, according to The Luxurist, that is a premier ecosystem connecting the world's leading luxury travel professionals with exceptional properties.
David Amsellem, CEO of The Luxurist will delve into the evolution of high-end travel, and how shifting travelers’ expectations, personalization, and sustainability are redefining luxury for today’s discerning guests.
2 - AI-driven travel solutions
The intertwined worlds of Augmented Reality (AR) and Cybersecurity were highlighted at the MarketHub Conference 2024 in Istanbul by Paula Felstead, Chief Technology and Operations Officer of HBX Group.
The AR market in travel, that is worth $4 billion, reflects significant investment aimed at harnessing data and enhancing travel experiences. The future of AR interfaces, such as glasses like Ray-Ban Meta mean that travel professionals have to prepare for travelers equipped with such technology, which could change how they interact with destinations and services.
“We’ve seen a threefold increase in cybersecurity attacks in travel,” reported Paula Felstead, highlighting a weekend attack that cost one hotel over $700,000. Such incidents underscore the urgent need for robust cybersecurity measures.
3 - Evolving payment ecosystems
HBX Group will present its eCommerce solution that allows financial institutions to offer a fully integrated travel booking experience, while maintaining their brand identity and customer loyalty through a branded booking platform and curated travel collections designed for premium customers.
4 - The future of hospitality and sustainability
A comprehensive update on emerging industry trends will be provided by Carlos Muñoz Capllonch, Chief Commercial Officer and Deputy CEO of HBX Group, and by representatives from organizations such as the World Travel & Tourism Council, Amazon Web Services (AWS), Mastercard, and Minor Hotels.
Participants will include the Algarve Tourism Bureau, and platinum sponsors, including Accor, HotelRunner, Disney Experiences, Clermont Hotel Group, Visit Qatar, Experience Abu Dhabi and Rixos Hotels.
HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. Their cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products and services, while rich data and intelligence seamlessly connect supply and demand worldwide.
HBX Group comprises three best-in-class B2B brands that meet the needs of its growing and diverse client base across 190+ global markets, namely:
• Hotelbeds - who cater for the specific needs of hoteliers, tour operators, airlines and online travel agents
• Bedsonline - exclusively serving the retail travel segment
• Roiback - the HotelTech partner for independent hotels and chains seeking growth through direct channel solutions.