Portugal news - Portugal steps into the future by launching Digital Commercial Neighborhoods for the digital transformation of entire physical areas all across the country.
Portugal’s visionary plan to transform physical commercial areas into digital marketplaces is impressive, with a masterplan to create 50 Digital Commercial Neighborhoods in Portugal by the end of 2025. These Digital Commercial Neighborhoods will include areas with a high density of commercial spaces that will be managed centrally through the use of advanced digital technology.
The highlights of Portugal’s project to revolutionize the commercial sector include the creation and promotion of local marketplaces or integration of companies in existing marketplaces, as well as the creation of common logistics solutions such as delivery systems, dark stores or click and collect points.
The digital transformation of Portugal’s physical commercial districts into digital marketplaces will be made possible by the allocation of EU PRR funds amounting to 52,500,000 euros under IAPMEI.
Coimbra in Central Portugal has just launched the first phase of its Digital Commercial Neighborhood at Casa do Bairro, where the project will be implemented with an investment of 1,236 million euros, the third largest amount at national level.
Coimbra’s new digital marketplace, the @BaixaCoimbra project, should be implemented by the end of 2025 and foresees the use of digital tools to generate a new way of relating between traders, consumers and public spaces, via the creation of a common visual identity. Coimbra’s Baixa neighborhood includes 836 commercial and service establishments, and the new digital marketplace will empower traders to sell in other ways besides physical sales, namely digital and hybrid.
Coimbra’s shopping district, Baixa, needs to be revitalized and the mayor of Coimbra, José Manuel Silva, stated that the Digital Commercial Neighborhood project will equate to having “the left ventricle of Baixa’s heart starting to pump with more strength, joy, energy and prospects for the future”.
The digitalization of 50 commercial neighborhoods across Portugal will have a major impact on national trade and on the competitiveness of Portugal in a new digital era.
#portugalnews #newsportugal #tradenewsportugal #digitalmarketplacesportugal #digitaltransformationportugal #digitalcommercialneighborhoodsportugal #digitalnewsportugal