Portugal brands news - Portuguese airline TAP will be represented by Wavemaker media agency, that is in the Top 5 largest media networks globally.
TAP is already a leading brand, and the media strategy will now be managed by Wavemaker media agency, a multinational that is part of GroupM and WPP. The clients of Wavemaker include L’Oréal, Netflix, Coinbase, Danone, Tiffany & Co, and Xerox among others.
TAP Air Portugal is one of the world’s leading airlines and just obtained the award of Europe's Leading Airline to Africa and to South America at the prestigious World Travel Awards 2023.
Since the challenges facing the aviation sector are unique, the media strategy of TAP Air Portugal requires agility, strategic vision and speed of response through greater integration between the parties.
The TAP brand, that is already iconic, will be rejuvenated and will become closer to the Portuguese while being launched towards bluer skies.