Bright Pixel Capital, that belongs to Portuguese group Sonae, is investing USD 5 million in US startup Mayan, according to Negocios.
With this investment in Mayan, that develops advertising software for the Amazon platform, Bright Pixel Capital is increasing its stake in foreign tech startups. According to the Portuguese venture capital firm, Amazon has an ecosystem of 6 million vendors spending USD 31 million on advertising, since their pay per click advertising model is getting more expensive. The Mayan platform allows users to increase their return on ad-spend by 28% and their return on sales linked to advertising by 47%, without increasing their ad budget.
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