Portugal news - Portuguese fan engagement tech startup PluggableAI raises 1.75 million euros in a seed round led by the GED Tech Seed fund managed by GED Ventures, with the participation of Portugal Ventures.
This new investment follows a pre-seed round of 100,000 euros under the INNOV-ID Call in 2022, which makes the total amount already raised by PluggableAI reach 1.850 million euros.
PluggableAI, that is incubated at Startup Braga, uses push notification systems powered by non-intrusive AI to infer when to engage with smartphone users. The startup developed the Fan Meter technology, which uses AI and sensors to create engagement strategies such as “Fan of the Match” or “The Festival Lover”, tools already used by “Sporting Clube de Braga” to reward its fans. The Portuguese tech startup provides fan engagement technologies that are used in events such as Rock In Rio, with interactive experiences and rewards for festival-goers.
The new investment round will enable the startup to accelerate its internationalization process with a focus on Europe and the Middle East, through partnerships with sports organizations and festivals, as well as through innovations for television programs.
The tech startup is actively recruiting for tech positions for jobs in AI, mobile and full stack, as well as in the fields of business consultancy, sales and growth. PluggableAI intends to grow its team from five members to 11/12 people by the end of 2024 and to 17 people by mid-2025, according to the CEO and co-founder Bruno Fernandes.