Portugal tourism news – Cristiano Ronaldo’s new hotel in Madrid, Pestana CR7 Gran Vía, has invested in the development of a digital twin that allows online visitors to view each room before booking.
Cristiano Ronaldo’s hotel Pestana CR7 Gran Vía won the award of best hotel in Spain at the World Travel Awards 2023. Ronaldo's branded hotel in Madrid is located in a historical building that was built in 1923 and is reminiscent of Madrid's golden era while including the stamp of Portugal’s legendary footballer.
A digital twin of Ronaldo’s CR7 branded hotel in Madrid has been developed using the Hotelverse technology that allows visitors to choose a hotel room according to the views and sun exposure that differ between each room. The hotel’s digital twin even includes finishes, craftsmanship and other decorative elements as well as a 3D map of Madrid that guests will be able to admire from the hotel’s rooftop offering panoramic views of the city. Online visitors can do a digital tour of the hotel and of Madrid's famous Gran Vía avenue with its vehicles, people, and traffic signs.
What is Cristiano Ronaldo’s CR7 hotel chain?
Cristiano Ronaldo owns the CR7 hotel chain in partnership with Dionísio Pestana. The hotel chain is branded CR7 after the initials and lucky number of the Portuguese football legend and is known under the tagline “teamwork and fair play”. The Pestana CR7 Lifestyle Hotel hotel chain includes hotels in Madrid, Madeira, Lisbon, Marrakech, and New York City’s Times Square.
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