US cybersecurity startup Picnic rebrands as VanishID and raises $10M
- Portugal Business News
- 57 minutes ago
- 1 min read
Tech startup news - US cybersecurity startup Picnic rebranded as VanishID and raised $10M in an investment round led by Dell Technologies Capital, according to an announcement made on April 22nd, 2025.
VanishID just announced it is the new brand name of Picnic Corporation. VanishID also announced a recent $10M investment led by Dell Technologies Capital and joined by Mark McLaughlin, former CEO and Chairman of Palo Alto Networks, and by LockStep Ventures, with continued strong participation from Crosslink Capital, Rally Ventures, Energy Impact Partners, Bright Pixel.
VanishID offers an automated solution delivered as a managed service that proactively and continuously protects organizations from physical and cyber threats by reducing the personal and work-related digital exposure of executives, employees, and contractors.
Public data exposure of personally identifiable information (PII) represents the digital breadcrumbs that enable cyberattacks, fraud, and physical threats against executives. No one is immune as over 93% of C-Suite executives have a home address exposed, and 99.97% have been involved in a data breach. VanishID offers the only fully automated solution that requires no effort from executives or security teams, no PII provided by end-users, and no integration with internal systems to deliver continuous removal of PII from the internet.
“We have never been better positioned to help protect enterprises and their executives from myriad threats represented by digital exposure,” said Matt Polak, Founder and CEO of VanishID.