What is the best performing social media to boost brands in 2025?
- Portugal Business News
- 3 days ago
- 2 min read
Marketing News - A new study by Ad Age reveals that executives that left X to post on LinkedIn have increased their followers by 39% and concludes that LinkedIn is the best performing social media to boost brands in 2025.
The number of executives posting on LinkedIn increased by 23% in 2024 compared to 2023, since this became their preferred social media after dumping X. The Ad Age study reveals that these executives have noted that their post engagement rate on LinkedIn is four times higher and that they have increased their number of followers by 39%.
Senior executives are now actively using LinkedIn to post short videos, live broadcasts, surveys and articles that promote brands and opinions.
As an example, the study highlights the President and COO of Blackstone, Jon Gray, who left X to become one of the most active users on LinkedIn. Jon Gray started posting videos of the places he visited, his hobbies, his family events as well as his public appearances. Jon Gray has already reached over 200,000 followers, and has obtained the LinkedIn Top Voice badge, that is an achievement given to LinkedIn influencers.
LinkedIn is consulted daily by 134 million users and positions itself as a reputable and credible platform for brands, leaders and content creators who are building their digital presence. LinkedIn’s trustworthiness is consolidated by building a network of professional users, by focusing on the dissemination of news and by prioritizing business connections.
Since 2024, LinkedIn started focusing on video shorts and it is now the fastest-growing format on the platform, registering a 34% increase compared to 2023.
LinkedIn, that started as a platform for job seekers, soon became a reliable source of business information, and the recent changes in the social media environment have led LinkedIn to become the best social platform to boost brands in 2025.