Portugal news - What is the largest travel and tourism trade show in Portugal?
The largest travel and tourism trade show/fair in Portugal is the “BTL – Better Tourism Lisbon Travel Market” that is held on March 12th – 16th, 2025, at the Lisbon Exhibition and Congress Centre, FIL.
Portugal’s largest trade fair is organized by the AIP Foundation and the 2024 the event registered more than 79,000 visitors. The travel and tourism exhibition is an international reference to showcase both Portugal and international destinations.
Portugal’s BTL travel and tourism trade show “is one of the leading events on the European scene, combining a diverse offering with a level of quality that sets it apart and elevates it in the tourism sector. It is this excellence that attracts professionals and visitors from all over the world year after year, with the ambition to continue promoting unique experiences and opportunities both in the national and international markets”, stated Dália Palma, BTL’s manager-coordinator.