This is the new meaning of luxury travel in Portugal in 2023
Portugal news - What is the most luxurious travel tourism trend in Portugal in 2023?
This is the new meaning of luxury travel in Portugal in 2023:
While the travel and tourism market in Portugal is booming, upmarket tourists are becoming more discerning, and the meaning of luxury travel has now changed.
There is a new paradigm shift in the luxury travel tourism segment in Portugal. Travelers from the US, that is the main market for luxury travel to Portugal, are now choosing to experience traditional Portugal. Upmarket tourists no longer seek the typical luxury seaside resort as they want to experience what makes Portugal unique: its history and traditions, and they now prefer to experience life like a local.
While more and more upmarket tourists from the US are coming to Portugal, the Algarve is attracting fewer tourists. In June 2023, the number of tourists from the US has increased by 12% compared to the previous year and this has led to a change in the profile of tourists coming to Portugal.
The average amount spent by tourists from the US is double the amount spent by travelers coming from other European countries. Travelers from the US are usually from the luxury travel market segment and the average American tourist will spend between 2,000 to 3,000 Euros a day.
What are the Luxury Travel tourism trends in Portugal in 2023?
Tourists from the Luxury Travel market segment who come to Portugal in 2023 are not looking for what they can find in traditional upmarket destinations like France, Italy, or the UK. Upmarket tourists do not come to Portugal to buy brand-names, they come to experience authenticity. The definition of Luxury Tourism is no more spending time in a typical beach hotel, it is to experience what life is really like in Portugal and to have the capacity to experience life like a local.
Upmarket tourists who come to Portugal in 2023 are choosing destinations that are authentic, simple, and organic. Ecotourism is on the rise and luxury travelers want to go off the beaten path to have a unique experience steeped in Portuguese traditions.
Luxury travel to Portugal now means visiting regions that are yet to be discovered, and upmarket tourists from the US want to experience rural Portugal. They want to meet the locals, they want to be able to walk alongside shepherds or to go fishing along with the local fishermen, to go for walks in nature and to experience life in a rural setting.
For upmarket tourists from the US, Europe as a whole and Portugal in particular are attractive because of their history and traditions, and the epitome of luxury is to be able to experience these just like the locals. This means that luxury travelers now search for boutique hotels in areas where locals live, to soak in the peaceful lifestyle, to dress casually, to have the feeling that time stands still and to relax.
Luxury tourism in Portugal is also to be able to taste the local produce and unique cuisine. What is more special than enjoying local wine and grilled sardines while relaxing in a typical Portuguese environment? This is what makes Portugal special and, for a tourist to be able to experience life like a local is the new meaning of luxury travel.
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